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How to 'Convert' a Website Domain to a Blog

With Google seeming to favor blogs over websites with the focus being on good, unique content, you may be wishing your websites were blogs.

I had the same wish about some of my websites that were getting  less traffic than I would like, but before making major conversions to multiple websites decided to try ‘converting’ one website to a blog first.

I wanted to make the conversion easy and keep the website in tact.

This meant keeping my AdSense ads, my affiliate links as well as the overall site structure of the website while being able to take advantage of the benefits of having a blog at the same time.

Before we go any further, I am using the word ‘convert’ loosely. I’m not actually converting the whole website to a blog but rather having  what would ordinarily be  the website  ‘home’  page  display the newly created blog.  This way  the visitor sees the blog on typing in the URL  – which in turn offers new, updated content with links to the ‘old’  website.

Note: You website will be unavailable for a bit during the conversion. This time will vary depending on your skill level to make the changes. For this reason we recommend making the ‘conversion’ during off traffic time.

7 Steps

1.   Get the Akismet Key   you will use for the new blog from www.wordpress.com.

2.   If you want to have the header logos on your website and blog the same, have them re-sized (if needed) and ready to upload. I favor using the same logo to maintain your brand and cause less confusion to the visitor.

3.   Re-name the ‘index‘ page on the server. This is the website’s home page, doing this will make your website unavailable until you have WordPress installed under the same domain name.

4.   Through the cPanel download WordPress into the root directory of the domain where you want your new blog. Follow the 15 Steps  for installing WordPress from our previous post. (Once you have installed Word press – the first page of the newly installed blog will be seen for your domain. It will display as the default WordPress page until you have configured the settings and uploaded new images.)

5.   If you have installed a new theme or even if you’re using the default WP theme, replace the images if desired (recommended).

6.   Upload a post letting visitors  know you ‘have a new look’, that ‘all old information is still available’ and that ‘you will be bringing them fresh, new content’.

Option:   Set up a text widget allowing access to the old website. This link can also be included in each post if you like.

7.  Use your blog to post new, relevant information deep-linking that post to the appropriate website page.

Conclusion

This is a pretty simple process to link your old website to your new blog. Will having a blog instead of a website make any difference? I can’t answer this question over the long haul, but so far after less than 2 weeks – the traffic  to the URL I converted to blog has more than doubled.  Visit our new blog at this link….http://bodybuildingfitnessprogram.com/


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