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Px3: Panda, Penguin, Pirate

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.Just when you thought you were getting a handle on SEO (search engine optimization) – things have to go and change. If you haven’t heard about the new Google algorithms: Panda (2011), Penguin (2011) and Pirate (Aug.2012) – you may want to take a look at the summaries below.

Panda and Penguin came out last year, however, their affects are still resonating. While Panda has ‘slowed’ down, Penguin is still evolving. And Pirate, well – watch out for copyright infringements.

Summed up you can say that both Panda and Penguin target websites that have little or no quality content – or thin content. That being said, there are other differences between the two you should be aware of.

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Panda

What you want to remember about Panda is that the cumulative content of the entire site can affect the site’s rankings. This means that if a few of the pages have bad content with the rest of the site being dynamite, it is still possible for the entire site to suffer in the search rankings based on the few bad pages.

As we’ve mentioned before – ‘content is king’ – and this can be taken a few steps further.  While content should be original, authoritative, and factual, there are some instances where even original content – if it is content without value –  can result in the site being shut down or suffer lower rankings.

What’s the purpose to all this? Panda is aimed at reducing the number of ‘content farms’ where the articles contained within a website are primarily stuffed with keywords and offer no usable, original content.

Penguin

Penguin targets ‘spamming’ websites. This can be defined as anything that violates Google’s webmaster guidelines. Regardless of the violation, the results are the same . . . . drop in the website’s ranking.

You might also say anything that manipulates a page’s SEO falls into this category. However, some of the more recognizable ‘spamming’ tactics are:

  • Keyword stuffing
  • Cloaking (hiding text by using the same color as the background)
  • Spamming anchor text
  • Use of irrelevant links (that lead to a content page of questionable content)

If your site has a problem due to Penguin, the best thing you can do is to review your site and correct any of these problems. If you are using any other ‘black hat’  tricks – remove them immediately. Get a Google account and check for any violations your site may have. Most of time you will be notified if your website has any such violations.

What to do IF your site gets hit by Panda or Penguin? Since these algorithms are computer based, not much. You’ll need to make corrections and wait for your site be be re-crawled.  The screen capture below shows some of the advantages of using Google’s Webmaster Tools.

Pirate

This new algorithm – just released August 10 – targets sites that receive multiple copyright infringement complaints or requests to remove duplicate content. Up until now there wasn’t enought data to make this algorithm possible. However, it will most likely evolve as additional data is being continually received from those with complaints on either copyright infringement or content issues.

Conclusion

This is a very brief overview of the three ‘P’s”. For those serious Internet enterpernuers who desire a viable business website, you should consider subscribing to Planet Ocean’s monthly newsletter. For a few dollars a month as they will keep you on the cutting edge of Search Engine Optimization. In therir most recent issues, they talk about these new algorithms, how to avoid having your website removed, and how you can present your case via an online form to request review if you feel your site was filtered in error.

In the past, SEO was pretty much keywords, links and content. And, interestingly, it is thought by some that SEO, as we now know it, will soon be a thing of the past.

With so many more variables to consider, unless you have a way to keep up with the changes, your website and your business could suffer both loss of money and ranking. Don’t get left behind, sign up for  Planet Ocean SEO newsletter today .  Not sure?  Sign up right now  and you’ll  get a Free 7-Day Trial to see what you’ve been missing.

The screen shot below is just some of the information presented in September’s SEO Newsletter.


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