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New Keyword Tool

I like tools that are multi-functional . . . and Google’s new Correlate is such a tool. Similar to Google Trends, Correlate allows you to type in a query and get results of queries whose frequency follow a similar pattern.

History

Bit of historical data – Correlate is based on the technology originally developed by Google to help people track the flu around the country using search data keyed with location. Meaning if a lot of people had been searching for ‘flu’ related topics – i.e, flu vaccinations, flu medication, flu symptoms –  then you could surmise that these areas were suffering more than areas displaying fewer ‘flu related’  searches.

Since there were those that wanted to use different queries to get different results,  Google released Correlate –  allowing anyone to use it to fine correlated data. (Note: You will need to have a Google account to use Correlate or any of the other Google tools.  Signing up is free and easy.)

So what makes this so special? Not only can you use this program to track product trends (location and timeframe) but also you can use it to gather up keywords specific to your product or service.   Our sample graph shows a search for ‘mittens’ – you can see how the trend peaks towards the end of each year indicating this is when people are looking for mittens.

Key Words

So this takes us to using this nifty tool as a free keyword tool. For example, if you sell camping gear – you type camping gear into the program and it shows you a list of correlated keywords, i.e, camping tents, camping stoves,  camping boots,  camping food, etc.  All of these keywords will be strongly related to your original query – camping gear –  and will actually be what people are searching for that is related  to your product – and,  these searches will be displayed to reflect time and locations.

Our sample below shows how a search might appear for a query for New England.  The dataset can be set for different parameters.

Using the program to find which states or regions of the country reflect searches for your dataset as well as timeframe allows you to use this information to focus your advertising efforts – optimizing your advertising dollars.   Also, this information can be downloaded in a spreadsheet or you can generate it in Excel for future reference.

Using Correlate

Once you’ve accessed the Correlate page, you’ll find more in depth explanations  including:

  • Comic Book
  • Frequently Asked Questions (FAQ)
  • Tutorial
  • Whitepaper

To check it out or to get started using Google’s Correlate …. visit this link.


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