6 Basic Search Engine Optimization Techniques

searchenginesOptimizing a website for the Search Engines is not difficult but often over looked because it is not understood.  With pages on the Internet growing at an almost unbelievable rate daily, search engine optimization  is necessary if you are going to have your page found and rank.  We’re going to cover 6 basic techniques you can use to optimize your page or website that is written in HTML.

Before we begin, you need to know what a ‘keyword’  is.  In its most simple form –  a keyword is a word or phrase that best describes who you are and/or  the service you provide by using words that are relevant to your particular niche.  These words can be descriptive of,  or unique to your business. Simply put,  keywords are words others might use either alone or in a ‘string’ when searching  for your product or service.  We’ll cover how to find the best keywords in a later post. 

– This is the first thing a search engine ‘spider’ will see so you want it to tell what the page is about.  If this is your home page – you do NOT want it to say ‘Home’ or ‘Welcome’ – these are useless.  You want it to possibly contain the following – company name, city, service, special keyword that describes who you are or what you do.  If you domain name is the same as your company name – do not use it here -but rather use keywords that will target your business.  

content=”” >The content here should be a concise sentence describing what the page is about.  Again, use those keywords.  In some cases, this information is what potential clients will read when performing a search.  You want this sentence to be descriptive but you also want it to make them want to know more about you. 

content=”” > For this content you want to place keywords relevant to the page.  These can be keywords you did not use in the Title tag or ‘description’ tag.  They should be separated by commas.

alt=” text here “> – Always use the ‘alt= “ portion of your images.  There are 2 reasons for this.  First, if a person has their graphics turned off  they will be able to read about the image – so again, use those keywords.  Secondly, the information in the  ‘alt’ tag is also used for Search Engine rankings. 

A couple of other useful search engine tips are when you create a folder give it a name that is relevant to your business, and give your images names that describe what the image is about.  Example:  You are in the landscape business and you want to show your expertise of building rock borders.  Don’t call the picture of your award winning river rock border just  “border’  – rather call it  ‘flowerbed_rockborder’.  Is this long?  Yes, but it conveys what the picture is in no uncertain terms.

This is jut the ‘tip of the ice burg’ when it comes to performing search engine optimizing.  And, while these are things you will want to do – there are also  things you do not want to do as they can get you banned from having your page rank at all.  For those wanting to learn more about search engines and how to get ranked, you need Planet Ocean.  We’ve been a member of Planet Ocean since 1997 and can say in all honesty – they know what they are doing, they stay of top of the on-going search engine changes and now with the popularity of Web 2 they are addressing those issues as well and how you can rank in the top of the social markets.  For more information, visit Planet Ocean.
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