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5 Tips for Surviving Google's New Algorithm Change

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We’ve been involved in Internet Marketing and sales since 1997. During those 15 years, we’ve seen dramatic changes in what you can and can’t do with regard to what is acceptable in ‘getting your website ranked’.

A few of these practices have involved:

However, the most recent change implemented by Google is possibly the biggest change yet. This change has the potential to impact almost 12% of all searches made using Google.

How does it work?

This change is designed to reduce the ranking for sites with ‘low quality’ content –  affecting both blogs and websites.

What constitutes a low quality site?

Sites with low quality are defined as…

those that offer poor quality content,

those that copy content from other sites or

sites that are deemed ‘not useful’.

This action can apply to not only the pieces of content on the website or blog – but also to the whole websites!

You’ve probably seen sites out there that were created to solely exist – and profit – based on their volume of content taken from other sources. These are referred to as ‘content farms’ . . . comprised of low quality pieces that jam the search engine results.

They have done well in the past due to their size, however, this new algorithm is specifically designed to target them and ultimately remove them from the search results.

How will this effect your business?

With the focus being on original, quality content – you will need to focus your attention on good, quality information that is useful.

Also, with Google leading the way demanding better content, the other search engines like Bing must follow the trend otherwise they may be viewed as displaying inferior results.

What can you do?

If you are not already doing so, you need to follow your site’s analytics . Doing so allows you to see if your numbers are slipping for the keywords you once ranked for. If this is the case, here are some fixes you can try:

1.    Build a following on the social networks (Facebook, Twitter, etc.)

2.   Work at increasing your email sign-ups

3.   Work to get quality, relevant inbound links

Note: It is not recommended that you purchase links. There are some that make a business of selling links, and there are still others that have gone so far as to set up .edu domains for the sole purpose of selling links from their ‘.edu’ websites. We all know that .edu links carry more weight – but don’t be deceived by these so called ‘education’ websites – they don’t work and may get your website penalized.

4.   Add variety – create a blog for your site, upload some videos to YouTube, add pictures to Flickr.

5.   Hire a good writer if you can afford it. A good writer will know how to incorporate your business keywords into the article. If hiring a good writer isn’t in your budget, purchase PLR articles and re-write them.

Re-writing is relatively easy by following the following three steps:

  1. Start by putting your own introduction paragraph using a couple of sentences at the beginning of the article.
  2. Rewrite – or ‘spin’ – the article.
  3. Add a brief 1-2 sentence paragraph of your own summing up the whole article at the end.

Tip: When re-writing articles,  make use of lists where possible for some of the major points.

 Conclusion

While nothing stays the same, there are some changes that have a greater impact. I think we can say that this new algorithm falls into that category . . .  and without a doubt the new normal will be “Quality – not Quantity“.


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