Categories


5 Common Types of Links – Part 2

Email Links 

When used on a page, these links make an email address, image, word or string of text an active email  by clicking on it. This allows visitors to send an email to a targeted email address directly from the page. This is particularly useful if you want to have a professional looking email associated with the domain.  You can then forward the ‘dummy’ email to your primary email  address.  This is easily accomplished  via the Host Gator cPanel.  

……..

………

For example: Contact Us

In this example, when the visitor clicks on ‘Contact Us’, an email form will open with the address:  requestinfo@yourdomain.com.   They can then fill in the form and send.  Looks better than johnny@yahoo.com.   And when forwarded, you can read all your emails from one main account. 

Permalinks

These ‘links’ are associated with blogging – and, are not a link in the traditional sense in that you do not place this link within the body of the blog.  

Permalinks are the links to specific posts where the post is given a unique URL ‘link’, i.e. name. This link is used to locate the post once it has left the front page of the blog and is archived. While the permalink is unique, it is not particularly human friendly. Changing the permalink setting to make it not only search engine friendly, but also human friendly is a good idea.

The original URL assigned to a post typically contains the site name, digits for the year, month and day followed by the post name. While this information uniquely defines the post, it is not ‘search engine friendly’ in that it does not contain any keywords that can be used for searching – nor is it  pleasing to the human eye.

For example:  A post that has not had the Permalinks re-defined might look something like

http://yourblog.com/2009/03/28/blogtitlehere/

… giving little information for searching  and offering no information as to category or content.

However, if the blog’s permalinks have been re-defined via ‘Permalinks’ in the blog Dashboard, then the link would look like:

http://yourblog.com/categoryname/blogposttitle/

….. allowing for a searchable keyword to be used in the category space rather than a string of numbers. Also, by using keywords in the post title, not only will the search engine results will be more accurate but also when the post URL is viewed in the address bar, it will make more sense.

Changing Permalinks

To change the permalinks, go to the Permalink page located in the blog Dashboard.  From this page select ‘Custom Structure’, and then copy and paste in the code below making sure to ‘Save Changes’ once you’re through.

The following code will re-define Word Press Permalinks to show the category and post name in the address bar:

/%category%/%postname%/

Conclusion

The use of links is an important part of building websites -and blogs,  in that the more easily visitors can navigate the pages of your website (and blog)  they will probably stay longer which translates to a better opportunity to sell your product.   One last thought, when linking, include Deep Links to  pages other than the home page.  This helps in getting those pages ranked – which in turn adds relevance to the whole website.

Comments are closed.