Google AdSense Set-up Options

I don’t know of anyone – in Internet Marketing (IM) – that isn’t familiar with using Google’s AdSense as a method to monetize a website or blog. AdSense has come a long way since those first years . . . and today, there are several ways AdSense ads can be used.

  • Content
  • Search
  • Feeds
  • Domains
  • Mobile Content
  • Mobile Applications

While each method has it’s own unique application, this post primarily will be concerned with the two categories of ‘content’ ads. These two categories are links and text/image ads – with both types targeting ad content that is relevant to website content. Or, as defined by Google . . .

Text and image ads“Ad units contain either text ads, image ads, or both. The ads are targeted to the content of your page using contextual and placement targeting.”

Link ads  – “Each link unit displays a list of topics that are relevant to your page. When users click a topic, they’re brought to a page of related ads.”

Each ad type has its own advantages, depending where on the page you plan to use it. While setting up an ad unit is relatively easy in that it is menu driven, there is one aspect of the ad set-up you should be aware of managing to maximize your IM potential.

Set-Up:  More Options Link

This section of the set-up allows you to choose what to display in the ad space should a relevant ad unit not be available.

Displayed in the More Options area (bottom of page 2) you will see the three alternate space ‘fillers’ available . . .

  1. PSAPublic Service Ads
  2. Non-Google adsAds from another URL
  3. Color Fill space with a solid color you choose.

By definition, the two obvious ones are PSA and Color.  The PSA is Google’s choice of an ad that is public service oriented – typically for an educational, charitable or non-profit organization.

The ‘fill space with color’ choice allows you to choose the color you want from a chart of pre-selected colors. This color will then be used to fill in the ad space if an ad is not available. This color might be the same as the background, a complementary color or a color that blends in with the page’s established color palette.

However, the non-Google ad option should be the one you want focus on. This option allows you to create banner images for other URL’s giving you added exposure for your other IM business ventures. These URL’s can be for other sections of the same website, an affiliate program, other websites you might own or a blog you want to publicize.

To use a non-Google URL, select the radio button next to that selection. Next, you would fill in the address where the ad can be found. That seems pretty simple and gets the job done – but there are a few other things to remember so your ad displays correctly and gets the message across . . .

  1. Use the complete URL for the replacement ad in the space provided (
  2. The ad to be substituted should be the exact same size as the one it will replace.
  3. The replacement ad should be uploaded and available online.
  4. The replacement ad should contain information so the visitor knows what the business is offering and how to contact someone
  5. The replacement ad should contain the website address (if applicable). (


Not only does Google’s AdSense program offer a way to earn money by displaying relevant ads, but also it gives you the option of using that same space to benefit your other IM programs should an ad not be available. So, take advantage of the opportunity offered and build a library of replacement ads – in various sizes. Then you can use those in lieu of a PSA or a plain colored block selection when setting up new ad units . . . this will make your page look more professional and those non-profit spaces become potential monies.

Comments are closed.