Achieving a Goal = Being Consistent

Whether you’re scheduling your day or working on a project, being consistent in what you do and how you do it is important. Bouncing around like a ping pong ball from one thing to another will not get you to your goals. Over the years we’ve found some basic guidelines that have helped us move forward and make getting there a little easier.

Work Routine

If you’re like us, you sometimes find keeping to a schedule a bit challenging….and yes, sometimes even tiring. This is particularly true if you are not realizing the rewards you expected.   

I know from first hand experience that it’s at these times, being consistent in one’s efforts can be a real drag. But it’s also at these times you want – and need – to keep moving forward. Keep building those websites and adding to those pages. Keep putting up those blog posts or finding a new niche to promote. It is only by being consist that you can go forward and grow the business you desire.

Organizationally challenged? Find it difficult to complete a task?

Try setting up a schedule for your various projects. Sit down and write out a weekly task plan … and keep it! Dedicate specific days and times of the week to specific tasks. Internet businesses are not built overnight but in many cases require months and sometimes years to grow. By keeping to a set schedule and having a targeted goal, you’ll find your work gets easier.

And, if you don’t see the results you want and are feeling frustrated – don’t stop. Rather see if you can make any changes to what you are doing to  re-energize yourself, re-arrange your schedule or maybe even move in a new IM direction.

Managing File Names

One aspect of Internet Marketing (IM) that can be overwhelming is keeping track of all those file names and folders. This is particularly true if you have more than one ongoing website or project.

Obviously you’ll have a dedicated or primary folder for each project with secondary folders inside for various sections of that project, i.e, HTML, images, JAVA, CGI, etc. Inside those secondary folders you’ll want an easy way to manage and name the files. This is especially true, if you find yourself using the same document for multiple websites. In this situation, you might manage them more easily by simply adding the initials of the domain to the end of the file name.

For example: – where XX are the domains initials.

You may ask . . . what good is this? Well, say for example, you are updating delivery schedules for several different websites – and these schedule documents are open in your HTML editor- all at the same time. Using the domain initials at the end of the ‘deliveryschedule’ file name will eliminate any confusion as to which file you’re working on as well as the possibility of over-writing a file in error.

Also, if you use very many templates for multiple websites – using initials on the end of the file name allows you to save the templates and at the same time distinguish which template is for which domain.

Using an add-on to the the end of a file name also works well for image files.

For example:

In the samples above, we’ve added  the actual image size to the end of the file name, making it very easy to select an image when using an HTML editor.


Unlike writing XHTML,  you don’t necessarily have to keep your HTML tags in order or use the same designation for sizes, i.e.,

HTML Tag will display just like HTML Tag

When writing tables  where size is an issue, you have the option to designate the size by using either pixels or a percentage of the area so that

can also be written as
 where XX would be the equivalent percentage.

Let’s say we have a table that is 800 pixels wide with 2 columns. Each column is 400 pixels wide or 50% of the total table width. The code might look like one of the following:

  Col 1 Col 2

  Col 1 Col 2

 Col 1 Col 2

While any one of the codes above will achieve the same results, it is easier to keep track of sizes if you are consistent in the code you use. In other words, if you plan on using pixels – only use pixels; if you want to use percentages – only use percentages.

For our next sample, we want to put a horizontal rule (HR) that is 100 pixels in size in one of the columns. The most basic code for this HR would look like. . .


In the percentage code string, we arrive at the 25% width  by calculating  that 100(pixels) is 1/4 of a column’s width of 400(pixels), and since 1/4 is the same as 25% – that is what we use.


Having a regime helps keep things organized. However, if you’re a person that has a hard time either keeping organized or following a schedule, try starting out slowly. Add one task at a time to your schedule. Follow that mini-schedule for a week or so, and keep adding in tasks until you have a schedule that covers everything you need to do – and is workable. And if you happen to stray for a day, don’t beat yourself up – we all need a day off now and then – just pull yourself up by the boot straps and get back to work.

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