Google Adsense: One-on-One

We had the opportunity to meet one-on-one with some Google representatives in Houston a couple of weeks ago – along with about thirty other invited publishers. For those that use Google AdSense to monetize their websites – if you’re like us – you probably have unanswered questions . . . and this was our opportunity to hear what Google had to say as well as get answers to our questions.   I’m going to share the ‘tips’ they gave us to help improve our ad conversion as well as give you the answers to the three questions we wanted answered.

Location and Ad Size

Recommendation was to place ads ‘above the fold’ (ATF) since this is what visitors will see when they first come to a page. If they don’t go beyond this point on the page, your ads will at least have been seen.

There are four (4) recommended ad sizes (in pixels) that are best. These ad sizes are”

  • 300 x 250 – Medium Rectangle
  • 336 x 280 – Large Rectangle
  • 728 x 90 – Leaderboard
  • 160600 – Wide Skyscraper
Ads: Presentation, Channels and Targeting

Presentation – Having the ads blend with the page and appear to be part of the page is recommended. This can include having the background color the same, match the  fonts, and not using ad borders. Most of these features can be addressed by setting up ‘ad styles’ or as they used to be called pallets. Having the ad display on a colored background other than that of the page was not recommended.

Leaderboard ads (728 x 90) do not have to go at the very top of the page – but should be ATF as this is where advertisers expect to see them.

Channels – Use channels to follow the traffic for ads and generate reports.   You can assign a channel to a domain, a page or specific ads.

Targeting – When setting up the channels, you can make the ad channel ‘targetable’. Doing so allows advertisers to see the available ad spaces and request placement for those ads for that page. Setting up targeted ads gives you the chance to use keywords and descriptions t0 attract more advertisers . . .  hopefully resulting in better paying ads

My Three Questions:

Q 1)  For publishers with multiple websites who stack their websites under one IP address, with regard to search engine ranking and how the page is viewed by Google,  is it better to have a separate IP address for each domain?

Answer:  Surprisingly, the answer was ‘no’.

Q 2)  How important is social networking with regard to search results?

Answer:   The use of social links (Facebook, Twitter) doesn’t have any significant effect, however, the use of the Google Plus button does help with ranking.

Q 3)  Any super no-no’s?

Answer:  The only harm here was to not follow the guidelines and have more than the allowed number of ads per page, and have additional ads appear on the search results page,  if you use the Google Search for your website.

This is a very brief overview of the topics covered during our meeting.  Hope you’ve found it at the least interesting – if not helpful.

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