When we started our first website on the Internet back in the 1990’s, we were restricted to the number of letters we could use in our domain name – Today just about anything goes – and with the new plan just approved by ICANN (The Internet Corporation for Assigned Names and Numbers) it would seem there will be even more options.

Currently there are 22 gTLDs (generic Top Level Domains).  Some that you are probably familiar with are .com, .net, .org, .gov, .edu and so on. However, the new plan allows for people to apply for a gTLD using a brand name. What this means is that the Coco-Cola Corporation could apply for a domain name that had the extension .cococola  or  Dell Computer could apply for .dell  . . . .  taking the Internet to a new level.

You’ll want to think twice about making application because all applicants must pay a $185,000 “evaluation” fee with $5,000 of that paid upfront. Some cases will cost even more where “specialized process steps are applicable”. All this in addition to any costs associated with the business start-up means this new gTLD is for the ‘big guys’.

Applications will start being accepted between January 12 and April 12, 2012. At that time ICANN will publish a list of the requested gTLDs as well as allowing any objections to be filed. The evaluation process is projected to take eight (8) to eighteen (18) months. Once approved the applicant will be required to conclude an agreement with ICANN as well as pass technical predelegation tests before the gTLD will be live on the web.

So what does this have to do with the ‘average’ Internet marketer? Probably not much, but it is always good to know what’s happening in the Internet world so that you can stay current and not be taken in by those who would take advantage of the unsuspecting and un-educated.

If you have plans to start an Internet business, it’s easy…. do it yourself!

  • Register your own domain
  • Secure your own hosting

Anytime you go through a third-party you put yourself at risk to lose control of not only your website but also your domain name – or pay a hefty ‘fee’ to get control of what legally should already be yours.

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