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Choosing a Domain Name

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Trite but true . . . ‘A rose by any other name would smell as sweet’ – so does this translate to . . . ‘A domain by any other name would be as successful ?’ 

Not necessarily.

When choosing your domain name there are many considerations.

The first thing most of us consider once we’ve decided to test the Internet Business waters – is what domain name should we choose.

  • Should I choose .com? .net? .org?
  • Should it contain my business name? My personal name? 
  • What about my business’ keywords?
  • What about using a hyphen?
  • Should it be short?   Long?
  • How many years should I register it for?

Everyone is most familiar with the extension .com; therefore, that is what everyone wants. However, if the .com domain name you want is not available, consider registering your domain as a .net. The .org extension is usually associated with organizations, fund raisers and non-profit groups. You can also opt-in and back-order a domain name if you absolutely must have it – but be prepared to pay up for it.

If you plan on getting into the social marketing mainstream of the Internet, consider registering your personal name for future use.  Even if don’t need it right now – if you can afford it – get it for future use. Should your business take off – there are those out there that would not be shy about capitalizing on your success.

With the Internet becoming increasingly social, in addition to having a .com, you may want to also consider registering your domain with the .mobi extension. This will be necessary if you want to go mobile with your business. This would translate to 2 domain registrations: .com and .mobi.

When you get ready to check on the availability of a domain name go to GoDaddy, typing in the name you want, selecting the preferred extension – .com, .net, .org – and hitting ‘search’. This will let you know if the domain name and extension are available. If not, alternate names and/or extensions will be recommended.

Should the domain name you absolutely want and must have not be available, consider adding a hyphen to separate parts of the name. For example, www.thepottingshed.com becomes www.the-potting-shed.com.

There are many considerations and directions when registering your domain.   Check back next time when we’ll answer these questions and show you how to keep your domain name from getting into a ‘hostage’ situation.
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